Language Log

Success has many fathers, the old saying has it, and the same goes for a well-turned maxim. We've noted a number of different originators for what Jed Hartman called the Law of Prescriptivist Retaliation: corrections of linguistic error are themselves inevitably prone to error. Around 1999 this truism was hit upon by no less than three independent sources: Hartman, Erin McKean, and alt.usage.english contributor Skitt. And 90 years before that, Ambrose Bierce expressed much the same sentiment. Now it appears that the law has yet another eponymous author: the mythical Mr. Muphry.

On BoingBoing, someone sent in this photo of an AT&T store in downtown Manhattan:

"Perhaps it'll be available last year," Mark Frauenfelder wryly notes. Commenters chime in with their own time-travel jokes, and a couple point out the added typo of "out stock" for "out of stock." One commenter wonders if the photo's a fake, but I'm quite sure it isn't. Substituting temporally for temporarily is a common error, perhaps due to the phonological process of haplology (the omission of one of a pair of similar sounding syllables, like saying lib'ry for library). [Or, as Andrea conjectures in the comments, it could be yet another result of the Cupertino effect.] It's so common that a quick search on Google Images and Flickr turned up a dozen more photos of signs with temporally. There are so many that it's probably just a matter of time before there's a whole blog dedicated to such signs, in the style of other peeveblogging we've seen (apostrophe abuse, unnecessary quotation marks, lowercase L, etc.). A gallery follows below.

The prime minister of Belgium, Yves Leterme, has tendered his resignation after his government failed in its attempt to grant greater autonomy to the country's Dutch- and French-speaking regions. Belgium's linguistic quandary is an issue of enormous consequence (and one on which Language Log has been peculiarly silent), but I'll let more informed voices chime in on the collapse of the Leterme government. Instead, as is my wont, I'm going to sidestep the weighty geopolitical repercussions and focus on a small but interesting typo in the Associated Press article, "Belgian premier offers resignation amid deadlock":

On his "Freakonomics" blog on the New York Times website, Stephen J. Dubner has just learned the perils of the Bierce/Hartman/McKean/Skitt Law of Prescriptivist Retaliation (corrections of linguistic error are themselves prone to error). In a July 8th post entitled "Dept. of Oops," he notes this lead sentence in a recent article in The Economist:

In the hills north east of Mexico City it is not uncommon to find Cornish pasties for sale.

Dubner writes:

They meant to write "pastries" but, considering that miners work really hard, they might also be hoping to encounter the kind of people who go shopping for pasties.

As has already been the subject of much blogospheric mirth, news about sprinter Tyson Gay's record time in the U.S. Olympic track and field trials was reported in peculiar fashion by the American Family Association's OneNewsNow site. Here's a screenshot from BoingBoing:

And here's one from Outsports showing a series of Google News headlines:

Regret The Error picks its favorite quote:

Asked how he felt, Homosexual said: ‘A little fatigued.’

Christopher A. Craig sends along a gem of a Cupertino (our term for a spellchecker-induced miscorrection), from today's "Washington Wire" blog on the online Wall Street Journal. The piece describes an anti-Obama Youtube video from the Republican National Committee that uses clips of other Democrats talking negatively about Obama in the past:

Clips of former President Bill Clinton and former candidate John Edwards are also used. “Rhetoric is not enough. High flatulent language is not enough,” says Edwards from a debate appearance.

Will nothing stop the wanton destruction of the Cupertino Effect? The latest victims of exuberant spellchecking are high school students in Middletown, Pennsylvania. According to reports by the Newhouse News Service and the Associated Press, the newly published yearbook of Middletown Area High School contains the following student names:

• Max Supernova
• Kathy Airbag
• Alexandria Impolite
• William and Elizabeth Giver
• Cameron Bandage
• Courtney and Kayla Throwback

A recent Associated Press wire story about the declining stock market contained an optimistic note from Phil Orlando, chief equity market strategist at Federated Investors. Orlando says the market is in decent shape, with two exceptions:

"Our view has been that the market, generally speaking, is in pretty good shape with the exception of the financial service companies and the consumer dictionary companies," he said.

The consumer dictionary companies? Are Merriam-Webster, American Heritage, et al. in trouble? Will they be needing a massive bailout from the Federal Reserve? Our lexicographical colleagues need not worry, since the AP article appears to be reflecting a different kind of dictionary trouble: the dreaded Cupertino effect.