A conference I recently attended — I conceal its identity to spare the blushes of the organizers — had apparently forged enough connections to industrially applicable linguistic research to make it succumb to the blandishments of business-school jargon. (If one sups with the devil one should use a long spoon.) Every participant was given one of those fancy plasticized file folders to hold the program and so on, and on this fancy folder was emblazoned the following slogan:
• innovate • connect • achieve
I stared at the unrequested folder for some time, thinking of Orwell, and trying to imagine what ghastly school of business management Newspeak must have spawned the slogan.
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