Never not stop… uhh… Come again?

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One of the shows in the upcoming Edinburgh Festival Fringe, by the three-man Australian musical comedy ensemble The Axis of Awesome, is called "Won't Ever Not Stop Giving Up."

Yes, me too. I found myself almost wanting to get out pencil and paper to try and figure out whether they meant they were persevering or not persevering. But I was walking along Buccleuch Street, so I had to do it by silently counting explicit negations and implicit lexical ones on my fingers as I walked. It was still difficult. But why?

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