Burger King Whopper virgins
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The television commercial asks:
What happens if you take remote Chiang Mai villagers who have never seen a burger? Who don’t even have a word for burger? And ask them to compare a Whopper versus Big Mac?
Imagine that: so isolated and primitive that they don't even have a word for burger! Yet another instance of the "Language L has no word for X" trope.
This site has a description of Burger King's "Whopper virgins will decide" campaign, along with two of the teaser ads (including the one from Chiang Mai in Thailand) and some (negative) responses from viewers. The brief description:
Burger King travels in 13 planes, 2 dog sleds and 1 helicopter over 20,000 miles to find people who have never heard of the WHOPPER and perform the world’s purest taste test. Locations visited include a remote hill village in north Thailand, a rural farming community in Romania and icy tundra of Greenland.
Apparently, Burger King didn't ask the Greenlanders about their words for snow.