Please read this Language Log product
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Hurricane Statement
Issued: 5:25 AM EDT Sep. 5, 2016 – National Weather ServiceThis product covers southern New England
Northeast wind gusts of 30 to 50 mph expected from 10 am to 8 PM this evening on the South Coast…
Tim Leonard is quite right to point out that when the National Weather Service refers to its storm warning announcement as a "product", that is nerdview.
It is a product only as viewed from within the staff of the NWS, where they would have no function and no jobs if they did not produce such things. For us out here in the weather, it is not a product, it is a warning.