Language Log

"For external use only", it says on many poisonous ointments and other medicinal products that should not be orally consumed. But, the naive patient might ask, external to what? Is it all right to eat the product if I step outside the building? This is another case of nerdview, you know. The person who draws a distinction between internal medicine and external medicine is the doctor, not you or me. If saving the patient from eating menthol crystals or drinking rubbing alcohol is what they have in mind, why on earth don't they simply say "Don't eat this", or "Not for drinking", or "Don't put this in your eyes or your mouth", or whatever they exactly mean? It is because (and I answer my own question here) they have not switched out of the doctor's-eye view and considered what things are like from the patient's perspective. That's nerdview.

A reader of the Baltimore Sun wrote recently to slam the paper for its headlines. As quoted by John McIntyre on his blog:

Your headlines repeatedly use forms of the verb "to be".

For example, a headline on the homepage of the website right now reads, "Two men are slain in shooting at city carryout".

As I'm sure your copy editors understand, this is a newspaper no-no because:

1) It slows down the reader;

2) It takes up precious headline space;

3) It's just plain not classy; and most importantly

4) It undermines the credibility of the reporter and, ultimately, the newspaper.

If your editors are having difficulty writing long-enough headlines, they find a solution that avoids the lazy decision of using a "to be" filler.

There's just so much here, not all of it touched on by McIntyre and the commenters on this posting.