David Craig writes:
I saw a post on Facebook declaring Chanticleer to be the Navy SEALs of music and got to wondering how far this snowclone had taken off. A quick googling on "the navy seals of" and, in the first ten hits three were undeniable snowclones where "the Navy SEALs of X" had X filled with "the NFL", "cars", and "seahorses". I can't convince my boss that future research into this is in the interests of my company so I'm passing the job on to you.
Really, I think that David has already nailed it.
We can look over a few more pages of web-search returns, and find
… we wanted to be the Navy Seals of growth …
We needed to develop the Navy Seals of volunteers.
… these guys are the Navy Seals of management …
Rolfers: the Navy SEALs of body work …
Put Team Prevail, "The Navy Seals of Pest Control" to work for YOU!
… what I needed was the Navy Seals of Sales
Doyle & Son Plumbing & Heating Corp – The Navy Seals of Plumbing
ADEEM – THE NAVY SEALS OF GLOBAL INVESTMENT
We do not have the Navy Seals of the political class
DD's are the Navy Seals of the Gun Dog World
She said that guide dogs are the "navy seals" of the working dog industry
the incredible training that they must undergo results in what Keith calls “ the Navy Seals of motorcycle riding riding coaches”
These are the Navy Seals of Kickball, the Ballbarians.
… and so on. But this only confirms David's observation. I note that the Google Ngram Viewer fails us on this one, probably because the collection stopped several years before the recent events that primed "Navy SEALs" as icons of aggressive, successful highly-trained toughness.