Tim Cook crushes it everything
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The video featured in Tim Cook's latest Xeet:
Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create. pic.twitter.com/6PeGXNoKgG
— Tim Cook (@tim_cook) May 7, 2024
The comments on X are (almost?) 100% negative, and likewise elsewhere…
Several commenters made versions of this point:
This is, almost quite literally, the exact opposite of the Apple 1984 ad:
— Jack Caporuscio (@Caporuscio_Jack) May 8, 2024
I wonder whether Cook (and/or Apple) will cancel the ad and apologize for it?
Update — They did: Chance Miller, "Apple apologizes for controversial iPad Pro ad, scraps plans for TV campaign", 9to5Mac 5/9/2024.
KeithB said,
May 9, 2024 @ 8:15 am
I heard today that the ad is disrespectful to art.
I say, there is no such thing as bad publicity.
Mark Liberman said,
May 9, 2024 @ 10:12 am
@KeithB:
As the Oxford Dictionary of Phrase and Fable explains, this meme means that "it is always preferable to have attention focused on a name than to be unnoticed".
But Apple, Tim Cook, and the M4 IPad are hardly "unnoticed"…