{"id":1226,"date":"2009-03-12T14:21:28","date_gmt":"2009-03-12T19:21:28","guid":{"rendered":"http:\/\/languagelog.ldc.upenn.edu\/nll\/?p=1226"},"modified":"2009-03-12T14:37:09","modified_gmt":"2009-03-12T19:37:09","slug":"der-cupertino-effekt","status":"publish","type":"post","link":"https:\/\/languagelog.ldc.upenn.edu\/nll\/?p=1226","title":{"rendered":"Der Cupertino-Effekt"},"content":{"rendered":"<p>Spiegel Online, Germany's biggest news website and a sister publication of the weekly <em>Der Spiegel<\/em>, has just run an <a href=\"http:\/\/www.spiegel.de\/netzwelt\/web\/0,1518,612714,00.html\">article<\/a> on one of our favorite topics: the Cupertino effect, the phenomenon whereby automated spellcheckers miscorrect words and inattentive users accept those miscorrections. (See my primer on <a href=\"http:\/\/blog.oup.com\/2007\/11\/spellchecker\/\">OUPblog<\/a> as well as our  ongoing coverage on both the <a href=\"http:\/\/www.google.com\/cse?cx=001269089414569134552%3Aqvjtfauf7ou&amp;ie=UTF-8&amp;q=cupertino&amp;sa=Search\">old<\/a> and <a href=\"http:\/\/languagelog.ldc.upenn.edu\/nll\/index.php?s=cupertino\">new<\/a> Language Log.) I was interviewed for the piece, which was written by Konrad Lischka for his column on everyday things that do not work (<em>Fehlfunktion<\/em>, or 'malfunction'). Though I don't read German, the article looks pretty solid. I especially like the German Cupertinos that are provided, based on spellchecker suggestions in German Mac Word 2008. For instance, <em>Barack Obama <\/em>prompts the suggestion <em>Barock Obama<\/em> (<em>barock<\/em> means 'baroque'), while <em>Stinger-Rakete<\/em> ('Stinger missile') prompts <em>Stinker-Rakte<\/em> ('stinker missile'). Looks like a job for the intrepid Microsoft Office <a href=\"http:\/\/blogs.msdn.com\/naturallanguage\/\">Natural Language Team<\/a>, Teutonic division.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spiegel Online, Germany's biggest news website and a sister publication of the weekly Der Spiegel, has just run an article on one of our favorite topics: the Cupertino effect, the phenomenon whereby automated spellcheckers miscorrect words and inattentive users accept those miscorrections. (See my primer on OUPblog as well as our ongoing coverage on both [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[64,69,22],"tags":[],"class_list":["post-1226","post","type-post","status-publish","format-standard","hentry","category-errors","category-language-and-technology","category-orthography"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/languagelog.ldc.upenn.edu\/nll\/index.php?rest_route=\/wp\/v2\/posts\/1226","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/languagelog.ldc.upenn.edu\/nll\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/languagelog.ldc.upenn.edu\/nll\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/languagelog.ldc.upenn.edu\/nll\/index.php?rest_route=\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/languagelog.ldc.upenn.edu\/nll\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1226"}],"version-history":[{"count":0,"href":"https:\/\/languagelog.ldc.upenn.edu\/nll\/index.php?rest_route=\/wp\/v2\/posts\/1226\/revisions"}],"wp:attachment":[{"href":"https:\/\/languagelog.ldc.upenn.edu\/nll\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/languagelog.ldc.upenn.edu\/nll\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/languagelog.ldc.upenn.edu\/nll\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}