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Waterstones

Mark's transatlantic reaction to the linguistic story of the week in the UK — the news that a major bookstore chain has changed its name from Waterstone’s to Waterstones (shock horror scandal probe!) — was simply to mock a ridiculously over-written barbarians-at-the-gates piece from the Daily Mail. Meanwhile, over here in the UK, I was […]

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Don't get your kilt in a bundle

I can't say I share Mark and Geoff's agitation about the Jeremiad about the disappearance of the apostrophe in the Daily Mail. True, the tone of these things is enormously tiresome, with the outrage camped up just enough so the writer can deter the charge of taking himself too seriously. (It's like karaoke singers who […]

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Apostropocalypse Now

Or should that be apostrolypse? Anyhow, it's imminent, according to Lindsay Johns, "Waterstones: O apostrophe, where art thou?…", Daily Mail 1/13/2012: So another one bites the dust. Yesterday the high street bookshop chain Waterstone’s announced that, as part of its re-branding, it has decided to move with the times and officially change its name to […]

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