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"Disney files to trademark Mexican holiday, Dia de Los Muertos", Stitchkingdom 5/6/2013; "Disney files to trademark 'Dia de Los Muertos' for movie-themed products", 89.3 KPCC 5/7/2013.
Applications were filed to cover:
Goods and Services IC 041. US 100 101 107. G & S: Education and entertainment services
Goods and Services IC 030. US 046. G & S: Confectionery and chewing gum; breakfast cereals and preparations made from cereals; cereal bars; bread; muffins; muffin bars; pastry; waffles; pancakes; cookies; crackers; biscuits; popcorn; corn chips; pretzels; puddings; coffee; tea; cocoa; sugar; rice; flour; ices; ice; honey; condiments; sauces; spices; pizza; pasta and noodles; macaroni and cheese; frozen meals consisting primarily of pasta or rice; staple foods
Goods and Services IC 003. US 001 004 006 050 051 052. G & S: Cosmetics; dentifrices; non-medicated toiletries; fragrances; perfumes
Goods and Services IC 009. US 021 023 026 036 038. G & S: Apparatus for recording, transmission or reproduction of sound or images; audio books; audio recordings; audio and visual recordings; video game software; computer programs and software; consumer electronics and accessories therefor; eyeglasses and sunglasses and accessories therefor; binoculars; decorative magnets; graduated rulers
Goods and Services IC 014. US 002 027 028 050. G & S: Clocks; jewelry; jewelry boxes; jewelry cases; key rings of precious metal; coins; watches; watch bands
Goods and Services IC 016. US 002 005 022 023 029 037 038 050. G & S: Paper and paper articles; cardboard and cardboard articles; printed matter; publications; books; photographs; portraits; paintings; stationery; office and school supplies
Goods and Services IC 018. US 001 002 003 022 041. G & S: Bags; backpacks; calling card cases; coin purses; fanny packs; key cases; key chains; luggage; luggage tags; purses; umbrellas; wallets
Goods and Services IC 025. US 022 039. G & S: Clothing, footwear and headwear
Goods and Services IC 028. US 022 023 038 050. G & S: Toys, games and playthings; gymnastic and sporting articles (except clothing); hand-held units for playing electronic games for use with or without an external display screen or monitor; Christmas stockings; Christmas tree ornaments and decorations; snow globes
Goods and Services IC 029. US 046. G & S: Fruit preserves; fruit-based snack foods; eggs; jams; jellies; potato chips; nuts; dairy products; meat; poultry; fruits; vegetables; prepared or packaged meals consisting primarily of meat, fish, poultry or vegetables
I guess all these products are out of luck…
Update — Apparently there were some complaints, and Disney decided that it might not try to own this holiday after all.